DualLiner - Website Design Example

DualLiner is a Truck Bed Liner sold in the US and Canada.

I have had the honor of being a part of a 3 man SEO team for DualLiner since October 2010. DualLiner is a 5 piece component bed liner that ships in a box. When we started to market for this company you could literally not even find their site on the net if you tried. We took this site from no where, to top five of first page on Google for some very competitive search strings suck as bed liner, bedliner and truck bed liner. In 2011 the company got to celebrate their best year of sales since it's inception in 2004, which is something that makes me very proud.

DualLiner.com was a full blown website when I first started on it. It had around 30 pages and was fully decked out with some of what a website needs to be great. Although the site was there, it was less than professional looking, the overall structure was bad to the point that Google did not even understand it was a website for selling truck bed liners, and there was absolutely no track ability, so you could not tell the amount of traffic hitting the site or where it was coming from.

Filling In The Website Design Gaps

Fixing poorly designed sites can be a times harder than starting from scratch, but I did not feel that way with this project. The real problems that needed to be addressed where easily rectified by adding Google Analytics for tracking, and simply going through each page and properly structuring them out with appropriate headers and individual meta data. We eventually went through and added a content management system for the shopping cart, and set the site up perfectly to carry other products in the future.

We used LiveZilla for additional tracking and real time customer support through the site, which was an excellent addition to the website. The proven strategies that we implemented on this site, are also used in every site that I do. What's interesting is taking a site from nowhere to ranking nationally is really no different than taking a site on a local level and trying to do the same.

More Than Just Your Average Website Design

DualLiner was the first website that I got to use Google's Webpage Optimizer with. I was able to split test different variations of content on landing pages for their adwords account and increase conversion rates over just a short amount of time. The value of that testing is undeniable not only for DualLiner but for every other website that I will get to work on in the future. The email marketing that I did for DualLiner was also very successful and valuable for what I can bring to new clients. Experiences that I am truly very grateful for.